The EUABC acts as the primary voice for European Business in ASEAN, partnering with ASEAN governments and organisations to foster stronger economic ties between two of the largest trading blocs globally. The Executive Board oversees the operations of the Business Council with the day-to-day management handled by the Executive Director and staff.
ASEAN is a key growth area for HSBC as it seeks to accelerate growth from its Asian franchise. The region’s robust economic growth, its increasing trade and investment flows, its inhabitants rising affluence, big infrastructure investment plans and ongoing integration efforts will continue to fuel demand for financial services across HSBC’s business spectrum.
HSBC has played an active role in the development of the economies of Southeast Asia for the past 150 years. These deep roots, and a global network that covers 90% of the world’s GDP, trade and capital flows, mean we are in a leading position to help clients capture opportunities in the region.
HSBC’s customer base in Southeast Asia spans more than 10,000 corporate clients including 4,500 subsidiaries of multinational corporations, more than 20,000 small and medium-sized enterprises, and some 2.5 million retail customers.