HSBC’s new Live+ Credit Card to enhance lifestyle choices with culinary offers across Asia

HSBC Singapore today introduced HSBC Live+ Credit Card, designed to enhance the lifestyle experiences of globally-minded customers. Live+ Credit Card provides rewards tailored to lifestyle spending and reflects HSBC’s focus on providing innovative solutions that help customers earn more rewards while enjoying quality experiences.

Launched in partnership with Visa, HSBC Live+ cardholders are entitled to dining perks across Asia, through the Live+ Dining Programme¹. The card offers a 15% discount at restaurants across Asia in addition to an enhanced 8% cashback* on spending in three categories: dining, shopping and entertainment:

• Exclusive dining discounts: Enjoy a 15% discount all year round at over 200 restaurants across Asia² serving a variety of cuisines through our curated Live+ Dining Programme. Plus, an 8% cashback* on your dining bill
• Shopping: Enjoy 8% cashback* at retail shops, departmental stores, and online marketplaces
• Entertainment: Enjoy 8% cashback* on entertainment spending at cinemas and on your favourite streaming subscriptions including Netflix, Disney+ and Spotify

According to the spend data by HSBC-Visa cardholders³, spending on food is a top priority for Asians, with restaurants and food-related expenses ranking in the top three spend categories in seven out of eight markets. This underscores the significance of dining in the region and the value that HSBC Live+ Credit Card brings to its cardholders.

Singapore is the first market to introduce the HSBC Live+ Credit Card, with subsequent launches planned in multiple markets globally this year. This underscores HSBC’s ambitions to expand its consumer unsecured lending business in South Asia, capturing the opportunities from the rising consumption power of the fast-growing mid-segment and affluent populations who enjoy international exposure.

The HSBC Live+ Credit Card further reflects the bank’s efforts to engage with and support the wealth and international banking and spending needs of its customers following its ‘Get this Bread’ campaign, aimed at fostering the financial confidence of Millennials and Generation Z.

Taylan Turan, CEO, Retail Banking, HSBC, said, “As an international bank with over 150 years of experience, we combine our global expertise and knowledge on-the-ground to design products that meet local customers’ needs, such as our new Live+ Credit Card. As wealth creation drives more spending among the middle class and emerging affluent segments, we designed Live+ to offer outstanding lifestyle experiences and accessible rewards that resonate with our customers. We’re excited to bring this card to Singapore, where we have been investing in our wealth and personal banking capabilities and look forward to expanding Live+ into other dynamic global markets.”

Ashmita Acharya, Head of Wealth and Personal Banking, HSBC Singapore, said, “The evolution of cashback shopping now extends to lifestyle choices. Consumers are increasingly discerning, seeking value while enjoying quality experiences across dining, shopping, and entertainment. HSBC’s new lifestyle credit card, Live+, allows cardholders to enjoy delightful culinary experiences through a wide selection of restaurants, both locally and overseas. It not only enhances their dining adventures but also provides rewarding cashback on shopping and entertainment, meeting their diverse spending needs.“

Adeline Kim, Visa Country Manager for Singapore and Brunei, added, “We are pleased to partner with HSBC to be the first market to launch the HSBC Live+ credit card to our cardholders. From Visa’s data, dining at restaurants and shopping for retail goods continue to be the top spend categories for Singapore cardholders. This aligns with the lifestyle proposition of the HSBC Live+ card, so consumers can enjoy their dining experiences and maximise the rewards earned on these key categories. At Visa, we constantly work with our partners to avail the best rewards for consumers that are most relevant and important to them and provide seamless and secure payment experiences when they shop and pay with Visa.”

The launch of HSBC Live+ Credit Card underscores HSBC’s ambition to become Asia’s leading wealth manager and international retail bank and strengthens its capabilities in Singapore as a key international wealth hub within the ASEAN region to support its affluent and international clients. HSBC has doubled its technology investments in Singapore over the last five years to uplift its capabilities and deliver improved customer experiences to meet the wealth and global banking needs of our clients.

Media enquiries:

Carina Koh carina.koh@hsbc.com.sg

Chantal Samonte chantal.samonte@hsbc.com.sg