HSBC Singapore refreshes mobile app to simplify digital wealth management

The refresh is designed to make it easier for customers to access HSBC’s growing suite of digital wealth capabilities — including investments, foreign exchange and financial planning — through a more streamlined and intuitive mobile experience.

Making wealth journeys simpler and more personal

Customers today are increasingly managing their finances digitally. Based on usage data from HSBC Singapore, 95% of foreign exchange transactions, 100% of equity trades, and 78% of unit trust transactions are completed digitally — highlighting the growing role of mobile platforms in supporting wealth decisions.

The refreshed app simplifies how customers access these capabilities by introducing a redesigned user experience (UX) layer that brings wealth journeys, everyday banking and international transfers into a simpler and more intuitive interface with enhanced personalisation.

Key enhancements include:

• Simpler navigation: The new interface is organised around seven hubs — Home & Accounts, Cards, Wealth, Pay & Transfer, Chat, Products and App Library — bringing related services together and reducing the number of steps required to complete key banking and wealth activities. Customers can also customise their homepage by selecting favourite accounts and setting quick actions for frequently used services.

• Wealth management on the go: Within the Wealth hub, customers can now access enhanced wealth tools and quick actions to manage their investment journeys more directly in-app, including:
• Future Planner, a goal-based financial planning tool that is now available in-app to help customers set goals and take next steps towards investing or saving
• Equity trading, which now features tiered Stock Loyalty Pricing based on trading activity, and push notifications that keep customers informed on order status and corporate actions in real time
• Unit trust investments, now featuring enhanced search and integrated FX conversion capabilities that help customers find and purchase funds more easily
• Foreign exchange (FX) transactions, enabling customers to convert currencies and fund investment purchases directly within their investment journey

• Hyper-personalised and conversational support: The refreshed app introduces stronger personalisation capabilities that tailor the mobile experience based on customer preferences and usage patterns, including targeted messages and contextual prompts.
  
  Enhanced in-app conversational banking features also enable customers to ask questions through a single chat interface available across every page, helping them navigate services and complete tasks more quickly, without moving through multiple menus.

Customers in Singapore will also benefit from a series of localised upgrades, including dual language support that allows customers to switch between English and Simplified Chinese across key navigation pages, payments and selected investment journeys.

Additional enhancements to the mobile app will be introduced in phases through 2026, including expanded dual language journeys and the introduction of Global View to mobile, a feature that gives customers the ability to link and view their HSBC accounts across markets.

Ashmita Acharya, Head of International Wealth and Premier Banking, HSBC Singapore, said: “The way clients manage their wealth is becoming increasingly digital, international and integrated into everyday financial decisions. Our refreshed mobile app reflects this shift by simplifying how customers access banking, wealth and cross-border capabilities in one place. By combining simpler navigation with hyper-personalisation, the refresh aims to make wealth journeys more tailored and accessible, while helping our clients stay connected to opportunities across HSBC’s international network.”

The refreshed app is the latest in a series of enhancements to HSBC’s physical and digital wealth capabilities in Singapore, including a five-fold investment towards increasing its physical network that saw four new wealth centres launched over the past two years. The bank also launched its Wealth Academy in Singapore earlier this year to bolster future-ready advisory capabilities and opened its first-ever dedicated Premier Elite space in Singapore, supporting its ambition to be the leading wealth manager of choice for the city’s growing affluent segment.

Media Enquiries

Carol Chan carol.a.chan@hsbc.com.sg

Urvashi Raizada urvashi.raizada@hsbc.com.sg