HSBC Singapore launches Rewards+, offering customers up to 6.01% p.a. in interest through relationship-based rewards across everyday banking, wealth and protection.

HSBC Singapore (“HSBC”) has launched Rewards+, a relationship-led proposition that rewards customers for their overall relationship with HSBC, from everyday banking to longer-term wealth needs.

Powered by a newly developed rewards engine, Rewards+ automatically recognises banking activity across transactions, investments, protection and home ownership, offering customers up to 6.01% p.a. in interest on their SGD savings as they work towards broader financial goals. Eligible customers are automatically enrolled, with no separate registration required.

This is complemented by an interactive Rewards+ digital experience within the HSBC Singapore mobile banking app that helps customers track their status across categories through personalised rewards tracking, gamified milestones and contextualised prompts.

The launch comes as customers increasingly seek more meaningful recognition from their banks. According to Accenture’s 2025 Global Banking Consumer Study, 60 per cent of customers globally want relationship-based rewards, yet only 45 per cent are satisfied with the rewards they currently receive. The study also found that 53 per cent of customers globally do not know the interest rate on their savings, highlighting the importance of making banking benefits easier to track.¹

Rewards+ can also be stacked across other HSBC campaigns and rewards programmes, unless otherwise stated, simplifying and amplifying potential benefits for customers.

Recognising and rewarding broader banking relationships

With the launch of Rewards+, eligible customers can now earn additional interest on the first S$100,000 of their average daily SGD balance in their sole-name HSBC EGA through qualifying activities across five categories:

• Salary: An additional 1.50% p.a. for monthly salary crediting of at least S$5,000 via GIRO.
• Transactions: An additional 0.25% p.a. for at least S$1,000 in qualifying monthly transactions, including eligible card spending, bill payments and PayNow payments to businesses.
• Investments: An additional 1.50% p.a. for qualifying investments of at least S$50,000 in eligible unit trusts, structured products or bonds.
• Insurance: An additional 1.50% p.a. for qualifying insurance purchases, including eligible regular premium plans of at least S$12,000 annually or single premium plans of at least S$50,000.
• Mortgages: An additional 1.25% p.a. for a qualifying new home loan of at least S$500,000.

Together with the prevailing base interest rate of 0.01% p.a., customers can earn up to 6.01% p.a., subject to the relevant qualifying criteria. Salary crediting and transaction rewards apply on a monthly basis, while qualifying investment, insurance and mortgage activities can earn additional interest for one year.

Making rewards simpler and more intuitive

The new Rewards+ digital experience makes it easier for customers to understand, track and maximise their banking benefits through personalised and interactive features:

• Personalised and gamified rewards tracking: View progress across five qualifying goals through interactive visual indicators, celebrate milestones with digital achievement badges and track interest earnings in one dedicated dashboard.
• Contextualised notifications and actionable prompts: Receive timely updates on completed activities, identify outstanding qualifying requirements and access relevant banking services to take the next step towards earning additional interest.

Ashmita Acharya, Head of International Wealth and Premier Banking, HSBC Singapore, said: “Our customers’ financial needs are becoming increasingly complex and interconnected, spanning everyday banking, investments, protection and longer-term wealth goals. Rewards+ is designed to recognise and reward the trust our customers place in us across these needs, while making it simpler for them to understand, access and benefit from the breadth of our international banking and wealth solutions.”

The launch of Rewards+ builds on HSBC’s continued investment in strengthening its banking and wealth proposition in Singapore. This includes the opening of its fourth and largest Wealth Centre at Singapore Land Tower earlier this year, ongoing enhancements to its mobile banking and digital wealth capabilities, and plans to hire 100 additional wealth relationship managers. HSBC was named Singapore’s Best International Bank at the Euromoney Awards for Excellence 2026.

Media enquiries

Carol Chan | carol.a.chan@hsbc.com.sg

Urvashi Raizada | urvashi.raizada@hsbc.com.sg

Sources