HSBC Life Singapore launches HSBC Life Prestige Circle to help HNW clients protect, optimise and enrich their most valuable asset - time
The launch comes as Singapore continues to strengthen its position as a leading international wealth hub in Asia Pacific, where around 30% of global HNW financial wealth is currently concentrated1 and the insurance market is set to be worth $1.6 trillion in standardised written premiums by 2029.2 As insurance take-up continues to grow, HSBC Life research shows that HNWIs in Singapore increasingly consider value-added benefits like health or lifestyle services as key to making their policies more tangible and valuable (50%), with healthcare being a top feature in demand (43%).3
HSBC Life Prestige Circle has been developed to reflect these preferences. It builds on HSBC Life’s existing suite of high-net-worth solutions and adds a set of value-added services tailored to high-net-worth and ultra-high-net-worth needs across three core pillars:
- Protecting Time - by reducing the time-consuming search for the right advisory partners across planning needs. HSBC Life Prestige Circle provides access to specialist advisory firms across wealth, estate planning, tax, trusts, global mobility, education and philanthropy to help clients streamline complex decision-making.
- Optimising Time - through concierge and partner-led services that enable seamless access and execution. Recognising that clients in this segment appreciate bespoke, non-conventional experiences, HSBC Life is partnering with Blue Sky Escapes to offer end-to-end travel design and booking services, giving clients access to bespoke travel and lifestyle experiences while reducing time spent on planning and coordination.
Members of HSBC Life Prestige Circle will also enjoy member-only access to local culture experiences and wellness immersions when they stay at selected Banyan Tree Flagship Resorts. - Enriching Time - through access to preventive health and wellness services that support health and longevity. HSBC Life collaborates with providers including Chi Longevity and Raffles Medical Group to offer healthy longevity services and interventions that are based on each individual's health profile, risk factors and life goals, with support from health coaches, empowering clients to optimise their healthspan.
Clients will also have access to the HSBC Life Longevity Suite, housed within Chi Longevity’s luxury clinics at Camden and the Four Seasons Hotel Singapore, as a dedicated space for their longevity screenings and follow ups.
Harpreet Bindra, CEO, HSBC Life Singapore, said: “High-net-worth clients today are increasingly looking beyond financial returns to how their wealth can support the way they live - from navigating complexity across markets, to prioritising health, longevity and legacy. HSBC Life Prestige Circle leverages our extensive network of partners to address these preferences, offering seamless access to exclusive privileges across advisory, wellness and lifestyle that protect, optimise and enrich time, so our clients can focus on what truly matters.”
The launch of HSBC Life Prestige Circle builds on HSBC Life’s ongoing investments into supporting complex and multi-generational wealth planning needs, including long-term financial protection, intergenerational wealth transfer, and capital preservation. HSBC Life was recently named the World’s Best Insurance Provider for Wealth Management by the Euromoney Private Banking Awards 2026 and ranked the #1 HNW insurance brand for HNWIs in Singapore by the AFFLUENTIALTM WealthLensTM Report 2025 for the second consecutive year.
Media Enquiries
Carol Chan carol.a.chan@hsbc.com.sg
Urvashi Raizada urvashi.raizada@hsbc.com.sg
HSBC Life Singapore
HSBC Life (Singapore) Pte. Ltd. is a wholly owned subsidiary of HSBC Insurance (Asia Pacific) Holdings Limited, which is ultimately owned by HSBC Holdings plc, the London-based holding company of the HSBC Group. It provides a wide range of solutions that cater to the life, health, retirement, protection, education, legacy planning, and wealth accumulation needs of retail and corporate clients.
The Hongkong and Shanghai Banking Corporation Limited
The Hongkong and Shanghai Banking Corporation Limited is the founding member of the HSBC Group. HSBC serves customers worldwide from offices in 56 countries and territories. With assets of US$3,306bn at 31 March 2026, HSBC is one of the world’s largest banking and financial services organisations. HSBC opened its first branch in Singapore in 1877 and is a qualifying full bank serving global wealth and corporate and institutional banking customers.
1 Swiss Re: The high net worth insurance market in APAC
2 Global Data APAC
3 HSBC Life HNW Legacy Research: Bridging the Intention-Action Gap