HSBC Life Singapore Appoints Chief Commercial Officer
Luzanne will lead the commercialisation of strategic initiatives across HSBC Life Singapore's life and health portfolios.
Reporting to Harpreet Bindra, Chief Executive Officer, HSBC Life Singapore, Luzanne will lead the commercialisation of strategic initiatives across the business in a newly created role that consolidates strategic planning, customer experience, and digital leadership under a unified commercial agenda.
Her remit will include end-to-end customer lifecycle management, customer experience and insights, data analytics, digital strategy, as well as communications, marketing and brand strategy across HSBC Life’s life and health portfolios, reflecting HSBC Life Singapore’s strengthened focus on customer-led, insight-driven and digitally enabled growth.
A seasoned leader with over 20 years of experience in banking and insurance, Luzanne has held senior roles across customer experience, segment strategy, and digital transformation. Prior to joining HSBC Life, she was Head of Customer Experience at Prudential Singapore. She has also held leadership positions at FWD Singapore and DBS Bank.
Harpreet Bindra, Chief Executive Officer, HSBC Life Singapore, said, “I’m delighted to welcome Luzanne to my leadership team. This newly created leadership role marks a pivotal step as we continue advancing our customer-led transformation agenda. Luzanne’s experience and proven track record will be key in connecting strategy, insights and execution, enhancing the delivery of our integrated health and wealth solutions to meet the evolving needs of our customers in Singapore.”
This appointment marks another milestone in HSBC Life’s ongoing transformation to become Singapore’s preferred insurer of choice and supports HSBC’s broader goal to be Singapore’s leading wealth manager.
Media enquiries:
Carol Alisha Chan carol.a.chan@hsbc.com.sg
Urvashi Raizada urvashi.raizada@hsbc.com.sg
HSBC Life Singapore
HSBC Life (Singapore) Pte. Ltd. is a wholly owned subsidiary of HSBC Insurance (Asia Pacific) Holdings Limited, which is ultimately owned by HSBC Holdings plc, the London-based holding company of the HSBC Group. HSBC Life Singapore has received an A+ rating by Standard & Poor’s, most recently affirmed in March 2025. It provides a wide range of solutions that cater to life, health, retirement, protection, education, legacy planning, and wealth accumulation needs of retail and corporate clients.
HSBC Singapore
HSBC opened its first branch in Singapore in 1877. A qualifying full bank serving the international needs of individuals, corporate and institutional clients, HSBC offers a comprehensive range of banking and financial services including retail banking and wealth management; commercial, investment and private banking; insurance; forfaiting and trustee services; securities and capital markets services. In May 2016, HSBC subsidiarised its retail banking and wealth management business in Singapore and established, HSBC Bank (Singapore) Limited. HSBC in Singapore was recognised by Euromoney as “Best International Bank in Singapore” in 2024 and was conferred the Champion of Good by the National Volunteer and Philanthropy Centre.
HSBC Holdings plc
HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 58 countries and territories. With assets of US$3,054bn at 31 March 2025, HSBC is one of the world’s largest banking and financial services organisations.