HSBC Life launches “Live Life Well” to advance preventative care in Singapore

HSBC Life Singapore (“HSBC Life”) announced the launch of Live Life Well (“the initiative”), a new holistic wellness initiative designed to improve access to preventative care and strengthen community wellness in Singapore.

Centred around four key pillars — enabling healthier workplaces, developing inclusive insurance solutions, improving health literacy, and strengthening community resilience — the initiative brings together capabilities across insurance, healthcare providers and employers to advance the shift from episodic medical intervention to proactive and early prevention, supporting a more sustainable healthcare ecosystem in Singapore.

• Healthier workplaces – Embedding structured workplace health programmes for HSBC Life’s corporate and employee benefits clients, including workforce health assessments and tailored intervention programmes for employees
• Inclusive insurance – Advancing product innovation and inclusive underwriting to broaden coverage for individuals managing chronic conditions and those previously excluded under traditional underwriting approaches*
• Health literacy – Rolling out multi-format content including newsletters, expert insights and short-form digital content to support the adoption of more informed everyday health decisions
• Community resilience – Scaling philanthropic initiatives focused on mental, physical and financial wellbeing, supported by employee volunteering programmes

Live Life Well will be progressively rolled out to HSBC Life’s distributors, corporate clients, customers and the wider public through multi-format health education, strategic healthcare partnerships and community-focused initiatives.

Partnership with NHG Health to embed workplace wellness

As part of the initiative, HSBC Life has signed a Memorandum of Understanding (MoU) with NHG Health, the first of such public-private partnerships to drive workplace wellness and community health.

The partnership will establish a framework for HSBC Life to pilot NHG Health’s Health Manager for Companies (HM4C) model for its employee benefits clients, where NHG Health will conduct structured assessments and recommend curated intervention programmes that are tailored to the workforce’s health needs.

The MoU also provides a framework for potential collaboration across health literacy and preventive care programmes, including referral pathways to NHG Health’s network of healthcare institutions.

Harpreet Bindra, Chief Executive Officer, HSBC Life Singapore, said: “Improving health outcomes at scale requires not just individual effort, but corporate commitment and community engagement. For insurers, this means moving beyond a model of protection towards one of prevention and active participation. Live Life Well reflects our commitment to this shift while supporting national efforts to build a more resilient healthcare ecosystem in Singapore.”

This is the latest in a series of initiatives rolled out by HSBC Life Singapore to promote sustainable healthcare practices in Singapore, including the launch of its Savvy Claim premium discounts last year and collaborations with major healthcare providers such as IHH Healthcare, Raffles Medical, Farrer Park Hospital and Thomson Medical to improve access to quality care for its customers. Earlier this month, HSBC Life also partnered with O2 Healthcare, a subsidiary of OUE Healthcare, to support earlier detection and management of sleep-related conditions, as part of Live Life Well and its ongoing focus on preventive health.

HSBC Life – Live Life Well Launch Event

Media Enquiries

Carol Chan carol.a.chan@hsbc.com.sg
Urvashi Raizada urvashi.raizada@hsbc.com.sg