Tony Cripps, CEO, HSBC Singapore, shares: “Through this brand message, we want to convey that in a constantly changing world, the path to future prosperity is through applying a growth mindset and always looking for ways to improve. With a focus on appealing to internationally-oriented members of society and customers, WSH is a provocation to inspire aspiring change-makers to break out of their comfort zones by turning their greatest achievements into challenges starting with a simple question: ‘Why stop here?’.”
HSBC Singapore will apply the WSH lens in engagements with employees, customers, society and the way it runs the bank:
Mr Cripps continued: “Central to this brand platform is that we place ourselves to the highest standards and levels of accountability because we can’t expect this of others if we can’t apply it to ourselves first. This WSH ethos will guide us in the way operate: for customers, employees and society.”
This new brand platform comes during a time of change for HSBC Singapore. In the coming months, new developments for the bank include:
WSH print advertisement in The Straits Times published on 7 October 2020 (1-page, PDF 4.92MB)