HSBC launches Why Stop Here? brand platform to inspire change-makers

Tony Cripps, CEO, HSBC Singapore, shares: “Through this brand message, we want to convey that in a constantly changing world, the path to future prosperity is through applying a growth mindset and always looking for ways to improve. With a focus on appealing to internationally-oriented members of society and customers, WSH is a provocation to inspire aspiring change-makers to break out of their comfort zones by turning their greatest achievements into challenges starting with a simple question: ‘Why stop here?’.”

HSBC Singapore will apply the WSH lens in engagements with employees, customers, society and the way it runs the bank:

• Employees: Through empowerment to focus constant skills development, career management and well-being.
• Customers: Whether that is through personal self-improvement that will enable a more sustainably prosperous future or for corporate clients to be borderless in their thinking for how they will sustainably grow
• Society: To encourage Singapore, as a society, to be conscious in building a more sustainable future.
• The bank: To reinforce behaviours that are part of HSBC’s corporate values and aim to iteratively improve speak up, processes and build our people’s capability.

Mr Cripps continued: “Central to this brand platform is that we place ourselves to the highest standards and levels of accountability because we can’t expect this of others if we can’t apply it to ourselves first. This WSH ethos will guide us in the way operate: for customers, employees and society.”

This new brand platform comes during a time of change for HSBC Singapore. In the coming months, new developments for the bank include:

• Continued investment into our propositions, technology and people – across our business lines – as we seek to increase our market share
• Focus on skills development and career management of staff: To meet HSBC’s growth ambitions and ensure that employees are ready to meet the changing face of banking both within HSBC and across the industry in Singapore.
• Continued focus on staff wellness and adapting to the future of work: With working from home still in place, HSBC will continue to focus on colleague well-being and connectedness of its people. HSBC will also be supporting the change in how colleagues work and the necessary support for employees and managers to ensure optimal effectiveness.

WSH print advertisement in The Straits Times published on 7 October 2020 (1-page, PDF 4.92MB)