7 March 2019

HSBC builds its ASEAN corporate advisory bench strength

HSBC Singapore today announced the appointment of Mun Loong Choy to Head of Multinationals, Singapore & Southeast Asia, a newly created role in the Bank’s Global Banking and Markets division. The new role represents a further step in the bank’s strategic priority of growing its’ position in Singapore as a wholesale hub for ASEAN.


HSBC Global Banking and Markets provides tailored financial solutions and advice to major government, corporate and institutional clients. In his new role, Mr Choy will have responsibility for increasing HSBC’s client coverage amongst these entities operating across the region.

With more than 20 years’ experience in Corporate Banking, Mr Choy joined HSBC Singapore in 2015 as Managing Director, Head of Multinationals, Global Banking. Prior to joining HSBC, Mr Choy held senior roles in global and corporate banking, enterprise banking, structured trade finance, country management and credit risk management at international banks in Singapore, China and ASEAN.

Mr Choy holds a BA (Hons) Accounting and Financial Management from University of Sheffield, UK, and an MBA (Nanyang Fellows) from Nanyang Technological University Singapore.

Based in Singapore, Mr Choy reports to Stephen Williams, Head of Global Banking for Southeast Asia.

Commenting on the appointment, Mr Williams said: “With the emergence of the ASEAN consumer, collaborative government efforts to increase cross-border trade and its emerging production potential from ongoing supply chain shifts to the region, multinationals are increasingly turning their heads to Southeast Asia. Southeast Asia is increasing in importance for businesses large and small and we are seeing a regional hotbed of corporate activity.”

The appointment is part of HSBC Singapore’s three-year country strategic plan1 - launched in 2018 - to further build its ASEAN credentials and regional coverage from Singapore. HSBC Singapore has made several key ASEAN appointments in its wholesale banking business over the past year including Pradeep Rao, Head of Corporates, Southeast Asia and Gary Tan, Head of Commercial Real Estate, Southeast Asia. Collectively, HSBC Singapore plans to increase its headcount by more than 10 per cent over the three year period in order to take market share.

Mr Williams continued: “Deploying our expertise across the region is fundamental to harnessing the growth opportunities offered in ASEAN. With his significant technical know-how and many years of experience in Asia, Mun Loong’s expertise will be vital in combining local and international to ensure multinational clients reach their regional aspirations.”

1HSBC Press Release: “New branch marks next phase of HSBC’s investment into Singapore”, March 2018