HSBC brings the pulse of live entertainment to Premier customers
This builds on HSBC’s enhanced Premier offering launched last September, designed to meet the international wealth and health needs of affluent customers, and elevate their international lifestyle experiences. This platform is the latest development in HSBC’s progressive rollout of privileges, complementing the bank’s Premier customers’ passion points and lifestyle.
Based on Mastercard’s ultra-affluent cards data, spend in the Live Events and Entertainment category in Singapore grew by 51% from 2023 to 2024. To support customers in their quest for unique international experiences, HSBC Singapore will tap into Mastercard’s partnership with Live Nation, the world’s leading live entertainment company, to offer cardholders exclusive benefits, including:
- Access to Mastercard Presales and/or Preferred tickets to Live Nation concerts and shows across Southeast Asia and UK
- Exclusive access to Live Nation UK concerts and shows
- Unforgettable VIP experiences with international artistes through priceless.com/HSBCSG
- Curated entertainment packages with exclusive privileges
To kick off the launch, internationally acclaimed comedian Russell Peters will be the first major entertainment offering in Singapore. HSBC Premier Mastercard cardholders will enjoy access to his Relax World Tour shows at The Star Theatre on 11 April 2025. The HSBC Premier Mastercard experience includes VIP meet-and-greet sessions, commemorative merchandise, and exclusive premium hospitality benefits, which are unavailable through regular ticketing channels.
In collaboration with Mastercard, our HSBC Premier Mastercard cardholders also get access on the platform to presales for upcoming big acts such as Lady Gaga in Singapore, and exclusive reserved tickets to selected shows in the United Kingdom. Other upcoming performances in Singapore available via priceless.com/HSBCSG include BABYMONSTER’s first-ever Singapore concert. More details will be announced soon.
“We are committed to delivering delightful experiences for our customers that go beyond traditional banking services, opening up a world of opportunities for them,” said Ashmita Acharya, Head of International Wealth and Premier Banking, Singapore. “The growing appetite for premium entertainment experiences is clear, with our Premier Mastercard customers showing increased interest and spend in international entertainment. Tapping our strong international connectivity, we are excited to build up our suite of international lifestyle privileges and curated experiences for our customers, from dining to travel and entertainment, to complement their globetrotting lifestyles as they seek out unique experiences.”
“People today are focusing their attention and precious resources on what makes them feel good — their passions,” said Julie Nestor, Executive Vice President, Marketing and Communications, Asia Pacific, Mastercard. “In Singapore, music ranks among consumers’ top five passions, with most (69%) music lovers wishing that brands did more to acknowledge and incentivize them for indulging in their passion with perks like credit card rewards, immersive live music experiences, and access to pre-sale tickets. To give the people what they want, Mastercard is delighted to partner with HSBC Singapore to offer cardholders exclusive access to incredible entertainment, music experiences and benefits, all in one place, through priceless.com/HSBCSG.”
The platform is now live at http://priceless.com/HSBCSG.
Media enquiries:
Carol Chan carol.a.chan@hsbc.com.sg
Urvashi Raizada urvashi.raizada@hsbc.com.sg
HSBC in Singapore
HSBC opened its first branch in Singapore in 1877. A qualifying full bank serving international needs of individual, corporate and institutional clients, HSBC in Singapore offers a comprehensive range of banking and financial services including retail banking and wealth management; commercial, investment and private banking; insurance; forfaiting and trustee services; securities and capital markets services. HSBC was recognised by Euromoney as “Best International Bank in Singapore” in 2024.
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