Noor Adhami, Head of Securities Services Singapore
HSBC Singapore today announced the appointment of Noor Adhami as Head of Securities Services Singapore, effective 1 February.
Ms. Adhami joined HSBC in 2004 and has since gained significant commercial and global banking experience. For the last four years, Ms Noor has held the role of Regional Head of Global Liquidity & Cash Management for MENA and Turkey, during which she also concurrently headed the Securities Services business for an interim period.
In her new role, Ms. Adhami will report to Brian Godins, Head of Securities Services Asia Pacific and Gavin Powell, Head of Markets and Securities Services Singapore.
Commenting on the appointment, Mr. Godins said: “I am delighted to have Noor join us as the Head of Securities Services in Singapore. Singapore is a key market for Securities Services and plays an influential role in our broader ASEAN strategy. Noor’s passion, experience and expertise across wholesale and transactional banking, and Noor’s focus on embracing innovation and the digital agenda, will enable us to refine our strategy in the region to capture new business opportunities and build on our strong momentum.”
Mr. Powell added: “Singapore is increasingly becoming a prime international wealth and investment centre. Noor’s experience will deepen our expertise in the Republic and enable us to support our clients across the full spectrum of propositions.”
The Bank’s Securities Services division in Singapore has been at the forefront of a number of significant market developments during 2020, including:
HSBC has been progressively building out its wholesale banking capabilities in Singapore to capitalise on its position as a Global-Asia Pacific fund gateway for institutional wealth, including recently announcing the launch of a new coverage division focusing on mid-sized non-bank financial institutions.4
HSBC Group’s history in Singapore dates back to 1877 when its founding member, The Hongkong and Shanghai Banking Corporation Limited, opened its first branch on the island. A qualifying full bank, HSBC in Singapore offers a comprehensive range of banking and financial services including retail banking and wealth management; commercial, investment and private banking; insurance; forfaiting and trustee services; securities and capital markets services. One of the earliest banks to establish in Singapore, HSBC today is a prominent player in Singapore's financial services sector serving the banking needs of multi-national corporations, home-grown businesses, private banking clients, institutional and retail customers. In May 2016, HSBC locally incorporated its retail banking and wealth management business in Singapore and established, HSBC Bank (Singapore) Limited. HSBC Singapore has a retail network of 13 branches (comprising 10 dedicated HSBC Premier Centres, 2 HSBC Jade Centres and a Premier International Centre) and many locations across the island providing self-service terminals.